FOS x MBFW: NEW BLUE video studio visit
Time & Location
About the Event
Register for a link to watch this video of NEW BLUE in their Berlin studio as founder Tim van der Loo and Sandra Nicoline Nielsen will explain how they are taking waste post consumer denim to create a new circular and zero waste textile.
New Blue is a new circular jeans fabric. To begin the process, discarded jeans – serving as a raw material – are cut into small fibres and then bonded to form a fleece. During the course of the project, two distinct routes have been explored, each with their own unique qualities: an industrially produced recycled jeans fibre non-woven fabric, and a self-produced, “crafted” non-woven fabric. The industrially produced non-woven shows a homogenous, uniform surface, whereas the crafted fleece appears irregular, rough and textured, giving room for individual expression. The New Blue concept offers a novel way to form defined areas on a fabric roll. Digitally-aided industrial embroidery is applied to the fleece not only to create a stable fabric but also to generate the cut-patterns needed for the final piece of clothing, thus rationalising the entire production process from fibres to garment. The embroidered areas of the non-woven cloth remain intact when exposed to water, whereas the non-embroidered parts of the fleece disintegrate. These loose denim fibres can be reused as raw material, while the embroidered parts remain stable and can be sewn together without further cutting, establishing a circular and zero waste production method.